Hello
I’m a Project & Account Director living in Manchester. I deliver engaging advertising & marketing campaigns for established brands and energetic startups.
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Project Snapshots
Google | YouTube | FedEx | Mazda | Volvo | Earls Kitchen + Bar | Aurum Skincare | St. Lawrence Restaurant | Koala Eco Products | Copper Spirit Distillery & more…
Previous Clients Include
Select Project Examples
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Client & Agency: Google & Redwood BBDO
Brief: Increase the uptake of Google’s free career and business training available to the UK public.
Solution: Turn Google’s training content into targeted ads that explain digital skills to a time-poor audience.
Outputs: Over 400+ assets including national DOOH and print ads, events, VOD ads starring Ian Wright, and supporting social content feat. Holly Tucker and Steven Bartlett.
Highlights: Planning, producing and prioritising numerous workstreams. Managing senior stakeholder and third-party supplier dependencies. Working with flexibility and agility from start to finish.
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Client & Agency: Copper Spirit & Glasfurd & Walker
Brief: Create a full brand identity for a boutique craft distillery and tasting lounge on Bowen Island, BC, Canada.
Solution: Tap into the natural beauty and details of Bowen Island and weave all that’s unique into the brand’s spirit (literally and metaphorically).
Outputs: Complete award-winning brand identity, packaging and retail design.
Highlights: Onboarding new clients to brand and production processes. Budget control and reporting. Communicating, tracking and controlling feedback loops.
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Client & Agency: Google UK & Redwood BBDO
Brief: Show how can Google help consumers support their local small businesses through the pandemic.
Solution: A passionate & helpful campaign in which celebrity talent (e.g. Anthony Joshua and Sheridan Smith) rallies the public to support local business by putting it on the map, literally, with a Google review.
Outputs: 130+ assets covering TV, national print and supporting paid social.
Highlights: Delivering the agency’s first set of TVC ads. Managing and motivating an entirely remote team throughout the project. Responding proactively to the challenges a global pandemic brings to production.
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Client & Agency: Earls & Glasfurd & Walker
Brief: Help transform the brand of a 35-year-old Canadian restaurant (that is also a national icon).
Solution: Delve into the company’s past to find the inspiration in its brand–going back to the foundations of where and why it started in the first place.
Outputs: New brand identity across all customer touchpoints from menus to signage, and social campaigns.
Highlights: Day-to-day management of various XFN stakeholders. Scoping, planning and management of regular marketing activations.
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Client & Agency: YouTube & Redwood BBDO
Brief: Demonstrate to marketeers how YouTube is the home of truly passionate audiences.
Solution: Use real search data to show the transformative feeling evoked by viewers when they watch what they love.
Outputs: Targeted OOH and print ads + paid social and banner ads. Plus, a supporting print magazine.
Highlights: Delivering a complete online and offline omnichannel media campaign. Producing static and video photoshoots. Liaising with content creators to license and purchase content.
Key Skills Summary
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I interrogate and untangle complex briefs to produce clear project plans and SOWs that set projects up for success from start to finish.
I implement and oversee robust, realistic and efficient project and production processes that reflect each project’s goals and keep everyone motivated.
I’m qualified in agile project management but…I’m also human. No two projects are the same. Communication and flexibility are fundamental to any project’s success.
My experience working across all types of creative projects means I can onboard new clients and mentor new colleagues.
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I oversee and succinctly communicate project health during all phases of the production lifecycle from the first pitch, throughout production and at the final reporting and measurement phase.
I can identify project risks ahead of time and troubleshoot blockers calmly and efficiently. I’m also adept at cost, resource and feedback management.
I love establishing lasting relationships with stakeholders, creative teams and third-party suppliers throughout the entire project lifecycle and beyond.
I commission, cultivate and motivate a healthy network of operational and creative talent.
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Over a decade’s experience delivering award-winning campaigns, brand identities and projects for global brands and enthusiastic start-ups alike.
Even in the throws of complex asset delivery, I keep an astute eye on opportunities for business growth with new and existing clients.
From paid media campaigns to event activations and eCommerce launches, I deliver creative work that generates results and smiles all around.
I have helped produce a range of photo and film shoots involving both professional and public talent.