Hello

I’m a Project & Account Director living in Manchester. I deliver engaging advertising & marketing campaigns for established brands and energetic startups.

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Project Snapshots

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Google | YouTube | FedEx | Mazda | Volvo | Earls Kitchen + Bar | Aurum Skincare | St. Lawrence Restaurant | Koala Eco Products | Copper Spirit Distillery & more…

Previous Clients Include

Select Project Examples

  • Client & Agency: Google & Redwood BBDO

    Brief: Increase the uptake of Google’s free career and business training available to the UK public.

    Solution: Turn Google’s training content into targeted ads that explain digital skills to a time-poor audience.

    Outputs: Over 400+ assets including national DOOH and print ads, events, VOD ads starring Ian Wright, and supporting social content feat. Holly Tucker and Steven Bartlett.

    Highlights: Planning, producing and prioritising numerous workstreams. Managing senior stakeholder and third-party supplier dependencies. Working with flexibility and agility from start to finish.

    More Info Here

  • Client & Agency: Copper Spirit & Glasfurd & Walker

    Brief: Create a full brand identity for a boutique craft distillery and tasting lounge on Bowen Island, BC, Canada.

    Solution: Tap into the natural beauty and details of Bowen Island and weave all that’s unique into the brand’s spirit (literally and metaphorically).

    Outputs: Complete award-winning brand identity, packaging and retail design.

    Highlights: Onboarding new clients to brand and production processes. Budget control and reporting. Communicating, tracking and controlling feedback loops.

    More Info Here

  • Client & Agency: Google UK & Redwood BBDO

    Brief: Show how can Google help consumers support their local small businesses through the pandemic.

    Solution: A passionate & helpful campaign in which celebrity talent (e.g. Anthony Joshua and Sheridan Smith) rallies the public to support local business by putting it on the map, literally, with a Google review.

    Outputs: 130+ assets covering TV, national print and supporting paid social.

    Highlights: Delivering the agency’s first set of TVC ads. Managing and motivating an entirely remote team throughout the project. Responding proactively to the challenges a global pandemic brings to production.

    More Info Here

  • Client & Agency: Earls & Glasfurd & Walker

    Brief: Help transform the brand of a 35-year-old Canadian restaurant (that is also a national icon).

    Solution: Delve into the company’s past to find the inspiration in its brand–going back to the foundations of where and why it started in the first place.

    Outputs: New brand identity across all customer touchpoints from menus to signage, and social campaigns.

    Highlights: Day-to-day management of various XFN stakeholders. Scoping, planning and management of regular marketing activations.

    More Info Here

  • Client & Agency: YouTube & Redwood BBDO

    Brief: Demonstrate to marketeers how YouTube is the home of truly passionate audiences.

    Solution: Use real search data to show the transformative feeling evoked by viewers when they watch what they love.

    Outputs: Targeted OOH and print ads + paid social and banner ads. Plus, a supporting print magazine.

    Highlights: Delivering a complete online and offline omnichannel media campaign. Producing static and video photoshoots. Liaising with content creators to license and purchase content.

    More Info Here

Key Skills Summary

    • I interrogate and untangle complex briefs to produce clear project plans and SOWs that set projects up for success from start to finish.

    • I implement and oversee robust, realistic and efficient project and production processes that reflect each project’s goals and keep everyone motivated.

    • I’m qualified in agile project management but…I’m also human. No two projects are the same. Communication and flexibility are fundamental to any project’s success.

    • My experience working across all types of creative projects means I can onboard new clients and mentor new colleagues.

    • I oversee and succinctly communicate project health during all phases of the production lifecycle from the first pitch, throughout production and at the final reporting and measurement phase.

    • I can identify project risks ahead of time and troubleshoot blockers calmly and efficiently. I’m also adept at cost, resource and feedback management.

    • I love establishing lasting relationships with stakeholders, creative teams and third-party suppliers throughout the entire project lifecycle and beyond.

    • I commission, cultivate and motivate a healthy network of operational and creative talent.

    • Over a decade’s experience delivering award-winning campaigns, brand identities and projects for global brands and enthusiastic start-ups alike.

    • Even in the throws of complex asset delivery, I keep an astute eye on opportunities for business growth with new and existing clients.

    • From paid media campaigns to event activations and eCommerce launches, I deliver creative work that generates results and smiles all around.

    • I have helped produce a range of photo and film shoots involving both professional and public talent.

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